Charlie Lait
Senior Digital Communications Strategist for the Mayor of London
Charlie Lait is a digital editor and communications strategist specialised in video and crisis comms. Working for the Mayor of London, she’s managed the day-to-day output of the social team behind one of the UK’s most scrutinised public figures, growing an online following to more than 4 million across channels. She now leads on the digital communications strategy for priority campaigns (read: coronavirus).
Charlie spent her early career in the U.S. and has continued to gravitate to international U.S. media brands including Bloomberg and Yahoo, focused on growing their younger, digital-first EMEA audiences at moments of strategic change for those brands. Her work for both on digital campaigns and product launches has been recognised with awards from PRWeek and The Drum, and she was shortlisted for the 2019 WeAreTheCity Rising Star awards.
Charlie is a passionate advocate for the Call Your Girlfriend theory, “You Shine, I Shine” and is committed to building healthy, supportive and truly collaborative teams.
