Cult Beauty

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Cult Beauty was born when two skincare obsessives grew frustrated by the all-too-often condescending messaging (and underwhelming offerings) they came across throughout the beauty industry. Having invested in innumerable ineffective creams and disappointing serums, co-founders Alexia Inge and Jessica Moore both vowed to boycott bathroom cabinets full of hollow promises (and wasted pounds).

Cult Beauty are a dedicated team of beauty devotees on the hunt for the coolest cult products the world has to offer - from the latest scientific discoveries to hundred-year-old remedies that have never been bettered - {Cult Beauty} is the destination for those looking for the next big thing. Whether it’s a problem-solving treatment or a yet unheard-of oil, we pride ourselves on our transparency (we list full ingredients and publish all reviews) and only sell the products that blow us away.