Emma Dawson

 With over 25 years in the beauty industry under her belt, much of which was spent as UK Communications Director for the L’Oreal Luxe portfolio of brands, Emma has a wealth of luxury brand experience and an esteemed reputation which she brings to Blanket London, the agency she founded in 2017.  Blanket is a strategic partner to its clients in the beauty, fashion and lifestyle sectors which recognises that the future of communications relies heavily on talent-led partnerships.  

Since Blanket’s start, Emma has worked closely with Jamie Genevieve, an accomplished business woman who has built a trusted online community who go to and rely on her for all things beauty.  Jamie started her career as a trained make-up artist on a beauty counter in Debenhams Glasgow and has worked hard to become a young woman whose beauty influence knows no bounds having built up a following of almost 3 million globally.

Emma has strategically managed Jamie’s career, working with her to effect and maximise the launch of VIEVE, the brand Jamie created and founded, in November 2020.  Understanding Jamie’s vision for VIEVE early on and utilising Blanket’s insight into consumer trends and brand success, Emma has led the VIEVE team to establish the necessary, robust framework required to bring the brand to market. All this done with a flexible approach to respond quickly to the demands of a modern, self-purchasing consumer with proven, credible influence always at the heart of the brand.