Fiona Grayson
Founder of She can. She did.
Fiona Grayson, 28, is the founder of She can. She did. - the UK's first Benefits Programme for all female business owners in the UK, that's on a mission to ensure that more female business owners get past their first few years in business by providing the support and security (sans the bull!) to build success on their terms.
Having walked away from her corporate career in the summer of 2017, Fi has committed the past three years to debunking the 'girl boss' myth and providing the honest realities of what really goes on behind the scenes to not just launch but run, grow and sustain a business as a female founder in the UK to date. After noticing recurring challenges crop up in all 250+ interviews - be it on the She can. She did. podcast or at the She can. She did. Midweek Mingles that take place in cities around the UK - Fi and her team spent lockdown building the She can. She did. Benefits Programme to confront and combat these challenges head on.
Relaunched in September 2020, She can. She did. now provides all female business owners in the UK with the fundamental elements that recognise, build and reward resilience (including access to health cover, pensions, fitness, wellbeing and maternity support etc... ) and is committed to bridging the gap between female founders' ambition and what current business infrastructure offers them.
Prior to launching She can. She did. Fi worked as a Conference Producer for a Publishing House in the City responsible for their global FX portfolio of events. She holds a first class degree in International History and Politics from the University of Leeds and when she's not attempting to sound important (!) can be found head to toe in unflattering lycra or on a big country walk with her Golden Retrievers, Hector & Humphrey.
