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Emma Barry
Words Bevery Pokuah
Emma Barry is a Global Fitness Authority, an author of International Bestseller (Building a Badass Boutique) she consultants for the fastest growing fitness segments boutique gyms, budget gyms such a Basic - Fit the fastest growing value based chain in Europe, fit tech start-ups and club in a club, Emma has over 25 years of experience in the industry, a true expert and sought after leader and speaker in the field, she’s a founding member of group fitness pioneer Les Mills and the Former Director of Group Fitness Programming for the luxury lifestyle brand Equinox, she's truly a force to be reckoned with.
Emma Barry’s Career in the boutique industry commenced in 1994 after having worked for Les Mills as an instructor, aerobics manager and personal trainer she wanted a change, to see the world and spread her wings as a flight attendant with Air Zealand, however Phillip Mills had different plans the recently introduced concept BODY PUMP which was created by Phillip and his wife was about to become a global phenomenon and Emma was asked if she’s join the global campaign and the rest is history.
Emma Barry then helped scale the Les Mills Programs for 20 years, she later moved to California with her family and started working for the luxury lifestyle brand Equinox and led the Group Fitness Programming team for three years her time at Equinox instilled pillars in Emma that have been used to impact the whole industry, understanding the power of a brand, executional excellence, serving a high performance life through a high performance culture, ever since she has been a fascinated observer and consumer of the fitness industry ever since.
She draws from this wealth of experience and understanding of trends to coach and consult select brands and owners to aid them in saving resources and money as they open new studios, scale their concept or re-energize their current club-in-a-club model or just require levelling up.
The strategy used exemplifies what it means to be at the top of your game, one of the select few that grips the importance of the boutique fitness space. She is now the Co- founder & Chief Creative Soul at Good Soul Hunting which is an executive search brand specializing in purpose driven health and wellness scale ups.