Content Creators: The New Supermodels

Content Creators: The New Supermodels

Edited by Uyi Ilenbs

Less than 10 years ago, the fashion industry had two sides—there were the writers, editors, tastemakers, and then there were the designers. Like so many things, the lines began to blur with increasing regularity. From past WOTC cover girl Lauren Conrad to French fashion editor Carine Roitfeld, those who’ve worked at magazines, styled photo shoots, and covered runway shows have tried their hand at, if not designing, at least collaborating with brands and retailers on one-off capsule collections or full blown fashion lines. While celebrity collaborations used to be the novelty move, bloggers, content creators and influencers have now taken the center stage of the rapidly evolving fashion industry.

‘Content Creators: The New Supermodels’ recognises 9 content creators and influencers around the world from London to New York.

Credit: Anja Dujaković

1. Anja Dujakovic, Croatia

Anja began her Instagram career organically posting pictures from her everyday life which naturally, garnered a following for the Croatian beauty. “At first it was just a hobby for me, when influencers had not yet emerged. Three or four years ago, I started posting photos from my everyday life and that way I gathered a lot of followers. In addition to studying at two universities, at that time I occasionally worked as a model for web shops that sell women's clothing, so I also had more professional photos that I also published on my profile.”

Credit: Sarah Ashcroft

2. Sarah Ashcroft, London

Sarah is one of the UK’s most successful social media influencers and founder of multi-million-pound fashion brand SLA The Label. Starting as one of the original fashion bloggers in 2013, Sarah has become known for her unique sense of style which saw her collaborate with some of the UK’s most high-profile fashion and lifestyle brands from ASOS, Nars, L’Oreal and later Missguided and In The Style where she designed her own collections.

Credit: The Yusufs

3. The Yusufs, Ohio

The Yusufs, otherwise known as duo fashion sisters Nasteha and Nuni, are digital content creators, entrepreneurs and mothers who have built a platform and a community through documenting their journeys as businesswomen and expressing themselves through their personal style. “Fashion has always been our means of escaping our reality during our darkest years.”

Credit: Renata Jazdzyk

4. Renata Jazdzyk, Newcastle

Our first entry representing the 50+ club is Polish native Renia Jazdzyk, aka @venswifestyle whose approach to fashion and aesthetic has made her a go-to style reference and favourite for many. "My blog was born out of my love for fashion, but it is also a kind of a manifesto that fashion can inspire and fascinate us regardless of our age. I wanted to show my peers that women over 50 enter a particular stage of life that can still be interesting.”

Credit: Faye Tsui

5. Faye Tsui, Hong Kong

Hong Kong fashion stylist and blogger Faye Tsui has been building her brand for more than a decade. Her impeccable style and leading position in the local fashion scene has brought her opportunities with virtually every luxury fashion brand, including Prada, Miu Miu and Hermès.

Credit: Natasha Oakley

6. Natasha Oakley, Australia

OG content creator Natasha Oakley, who took to social media in 2012 with her best friend Devin Brugman and began their enviable careers launching their blog A Bikini A Day. A little under a decade later and Oakley has built an empire of businesses worth $63 million. “Monday Swimwear was born out of a series of events that would have never happened without my blog.

Credit: Jenee Naylor

7. Jenee Naylor, New York

Originally from St. Louis, Missouri, Jenee Naylor believes that luxury and style can be very attainable. She loves to encourage luxury shopping research and the purchase of investment pieces that will endorse a “cost per wear” mentality – as opposed to frivolity or impulsive, regretful buying. Naylor holds an undergrad degree in Fashion Merchandising with a retail background that included a stint as a Store Director for retail giant Target in the Washington, D.C. area. She shares her experiences as a wife, friend, daughter, and entrepreneur across her social media.

Credit: Oyin Edogi

8. Oyin Edogi, Austin, Texas

SweetLikeOyin was launched in 2017 as a lifestyle blog whilst Oyin Edogi was on a quest for a work-life balance. “I built a community of people who related and eventually built the life they deserved. So I decided to do the same.”

Credit: lifewithgloreeb

9. Gloria, New York

Our second entry for the over 50 crew, Gloria known as lifewithgloreeb has cultivated a following posting about her love for fashion, travel, beauty and health. “I believe that no matter your age one should strive to live and love to the fullest!! Everyday is a new day to create beautiful memories!”