Page 22
WOTC Advertising Feature
Salt by CC
Co-founders - Christina Elian and Carron Ryan
Christina Elian and Carron Ryan are the face behind Salt – the graphic tee and sweatshirt brand. Coming from two separate generations, the pair that were expected not to work, do. The duo is able to unify through the vision they both share for the brand. For their very first photoshoot, though inexperienced, their take was to go big or go home. They hired all the photographers and makeup artists used by UK based fashion retailer PrettyLittleThing and drove to Manchester with the conviction to just get it all done.They had no stylist and they didn’t really know what they were doing but they made it happen.
Everyone Christina and Carron have dealt with since Salt’s inception in 2019, have been small business owners which they love. They are happy to help where they can because they know they would love the very same opportunity.The design aspect of things all began for Salt through a friend’s daughter who was an emerging artist and had begun designing some of their pieces.
Christina and Carron would like Salt to be the first point of contact for young emerging fashion designers. They envision their platform as somewhere fashion students will learn and develop through partnering with fashion colleges to provide internships.
Salt’s brand message is that they didn’t have or need all the answers at the outset. For Christina and Carron, they took a leap of faith and trusted the process.
Salt’s bestsellers are Love Potion, Pink Lips and Pink Feather.
Visit: www.saltbycc.com