Page 19

Launch of Snugs, A New Baby Care Line Brings A Revolution for New Gen Parents  

In Partnership With

The eco-friendly baby care line has 3 easy categories: meal time, play time and dress time which includes everyday essentials your baby needs such as feeding sets, teething essentials and organic socks to keep their little toes warm in the chillier seasons. 

The brand who hopes to reach B Corp status one day also launched its debut ‘Snugs Home’ collection on 7th September 2022, with a mini storage nursery drawer, designed with functionality and practicality in mind. “We know how tough it is to find nursery furniture for all room sizes,” the Snugs Instagram page had teased a couple of days before launching. 

Sunaina Aytan the brand’s founder who is also a senior cyber security analyst has an agenda to promote more women in cybersecurity and tech from a range of different backgrounds. “Diversity and inclusion is a very basic thing but we’ve made it so complicated,” she told WOTC. 

Though Sunaina isn’t yet a parent, she reveals that she is extremely maternal having grown up around many children. The entrepreneur and professional considers not being a parent an advantage. “You're always thinking ahead, you aren’t looking at the current niches.” Children aren’t directly in Sunaina’s plans for now. “I’m busy innovating,” she chuckles.

Snugs promises to continue to pave it forward and to work alongside charities and nonprofit organizations to help vulnerable children, having previously worked with Haven House and The Way Youth Centre and donating 10% of its sales to each foundation.