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ASV: Àgata Segurana Vázquez
ASV is a global PR and communications agency based in London, founded in 2018 by Spanish born entrepreneur, Àgata Segurana Vázquez. The boutique PR agency specialises in public relations, creativity, events and VIP.
Segurana relocated to London from Barcelona, Spain 7 years ago, upon being offered a PR internship; her first step into the industry. Previously an event planner, she decided the industry wasn’t for her as she was missing the communication, people and creative elements that she found in PR.
After 5 years of working for agencies within the industry, Segurana made the decision to go freelance. She wanted to discover whether she still had a passion for PR; she did not agree with many of the procedures she had come across within the industry.
As she began to build her client list as a freelancer, what came next, was the inevitable launch of her very own PR agency. Though the decision to start her own company wasn’t something she had envisioned or planned, she believes it was one of the best decisions she had ever made - she wanted to change the status quo.
“I know I’ve made a lot of mistakes, mistakes I know I should have never made, but I wouldn’t be where I am and I wouldn’t know what I know if I hadn’t made those mistakes. I’m proud of them in a way.”
Many of ASV’s clients are emerging designers. They work across couture, RTW, jewellery, footwear, accessories and handbags - in short, all things fashion. The PR company also has plans of expansion into the beauty sector. ASV is open to all brands; whether small or large. For Segurana, the most important thing to her, is falling in love with each individual brand story and the values of the brand. She believes there is nothing worse than an agency representing a client that they don’t believe in. “All my clients, they become part of the family.”
For Segurana, strong relationships with her clients are key; so much so, that they call her whenever they require her opinion. She is comforted knowing that they are able to come to ASV at any time for advice.