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Vanita Parti MBE, Founder & CEO of Blink Brow Bar
In 2004, Vanita Parti MBE shook the beauty game with her innovative brow business Blink Brow Bar.
We had hair salons, and nail bars and there were countless places to get your makeup done, but the thought of getting your eyebrows threaded and waxed, and it being a luxury experience - as opposed to a quick 5-minute process, you wanted to get over and done with, was unheard of.
What began as just a single threading chair in Fenwick, is now a global empire with 25 brow bars across the UK, Europe and the US, paired with an award-winning product line; the result of listening to her customers.
Though 2020 has been a challenging year for Parti, she has manoeuvred through with the assistance of her team, who helped her transition Blink Brow Bar from a fully functional retail business to 250 of her staff members being furloughed, and then having to create a stronger digital presence for the company - which she has done with various beauty experts using products from the BBB product line, in their tutorials.
When Parti’s customers wanted to know how they could take care of their brows at home, she saw it as an opportunity to own the space and make Blink Brow Bar’s digital presence known.
“In 2021 #IPLEDGE to get our business back to where it was by focusing on what our customers want, rewarding my fantastic team for surviving this difficult time and ensuring we are future proof.”