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Agency of the Year Winner: MODA PR
MODA PR’s founder and director, Jennifer Hodgson, was first inspired by American publicist, Kelly Cutrone after watching her on the hit reality tv show The Hills. “I remember thinking, wow! Whatever that woman does, that’s what I want to do.” The Chester based, boutique PR company offers clients public relations, representation and brand management. Hodgson’s client list includes beauty destination Doll Beauty and award-winning training provider Million Dollar Facial.
Hodgson, who understands that knowledge is power, ventured back into the world of education, after two previous attempts in her early twenties and undertook a fashion marketing and communications degree at the age of 28-years-old. A bold decision. She has worked for notable publications and PR agencies, where she has acquired her knowledge and experience within the industry spanning almost half a decade.
MODA PR launched early 2020 after Hodgson resigned from her previous position; just one week before the global lockdown. Within the first three weeks of its launch, MODA PR had already acquired three long-term clients. The company has seen substantial growth amid a time where numerous companies have incurred losses or had no other option but to shut down.
Hodgson, the face behind the business believes that it’s her availability to her clients which sets her apart. She acts as their number two. For the 31-year-old director, her work isn’t ‘9-5’ or only Monday to Friday. She often takes late-night calls, assisting clients that need her attention and expertise.