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Pre-Loved Brand of the Year Nominees
Ceanne Fernandes-Wong - Founder of Cocoon
The young brand COCOON club was founded in 2019 with the aim that the fashion industry's sustainability niche would eventually fade. It is a monthly membership service that allows users to rent premium handbags from the company's vast collection. Each membership level provides access to a world of environmentally responsible fashion. This club hasn't shied away from demonstrating how to indulge on premium pre-owned handbags for bag lovers everywhere.
Georgie Hyatt - Co-Founder & CEO Rotaro
Rental fashion has emerged as one of the most popular sustainable strategies in recent years, allowing consumers to try on out a variety of designers while reducing the amount of waste. The Rotaro was founded by Georgie Hyatt, Charlie Knowles, and Brooke Andrews as a replacement for one-time fashion purchases. They developed an exclusive resale platform on Depop, extending the lifespan of rented clothing. Rotaro, like the brands peers has managed to crack the code for luxury lifespan in the conversation of sustainable fashion.
Hanushka Toni & Dina Ibrahimova - Co-founders of Sellier Knightsbridge
Sellier Knightsbridge is a hard-hitting pre-loved fashion platform run by a mother and daughter team. Sellier Knightsbridge is the UK's most reputable reseller of a range of authentic luxury brands. The site, which began as a consignment shop was launched in 2019. When the global pandemic struck, they, like many other brick and mortar stores, migrated to the .com. Sellier is now a rapidly expanding e-commerce site that focuses on cultivating loyal and returning sellers for its luxury sustainable community, thereby altering how we consume and dispose of our belongings.