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D is for… Dripbox
Beauty entrepreneur Serena Tulloch - the face of Dripbox, a lux beauty subscription service with a broad offering for women of colour - discusses the jump from comfortability to creativity in her career and how Dripbox is disrupting the beauty spectrum.
“This is the first time [that] I am putting my face to the brand,” Serena revealed to WOTC on a late Monday afternoon in August. She had made her debut as a businesswoman amid the global lockdown, following a decade-long professional career in HR. “I was interested in skincare, and I had personal questions that needed to be addressed.”
When the lockdown limited her accessibility to over-the-counter skincare and in-person consultations, Serena sought refuge in the internet and social media, searching for what was best for her skin, beauty and hair, from women who looked like her. To no avail, After a complete lack of representation and “I could not find a person of colour recommending the products I needed, so that encouraged me to start my brand,” she said matter of factly.
Dripbox epitomises indulgence and luxury, which founder Serena looks to create a new experience for women of colour, as a woman of colour herself.
“I knew this was an idea I had to transcend to a feasible brand. I had to make myself vulnerable by sharing ideas and receiving critical feedback from friends and family,” she admits. “It was very daunting, especially since having the security of working with an established company. I soon had to make the transition from employee to self-employed.”
With significant changes in how consumers discovered and used products over the past 18-months, beauty brands were forced to pivot or get left behind. Dripbox was changing the status quo. Beauty was now beyond transactional interactions and had now become a means of sharing information. Subscribers can receive each box straight to their homes, assured that products have been hand-selected and carefully researched, so they never have to.
Members of the exciting new beauty box receive five to six curated items as a rolling subscription monthly or as a one-off as a gift or to experience it for the first time. Items range from premium hair care brand Aveda and global skincare brand ELEMIS. Monthly users can also improve their customer experience and personalise their boxes by completing Dripbox’s short quiz.
To become a member of the beauty subscription service that everyone is talking about, head over to dripbox.uk and follow dripbox_uk on Instagram.
