Jacqueline Yong

Jacqueline Yong is the face behind organic, vegan lip care brand Jacqueline Organic. On a mission to bring simplicity back to beauty, the young finance professional turned entrepreneur has an extensive background in finance and as such, held a busy lifestyle particularly before the global pandemic that took place early 2020. Working in the city, Jacqueline loved the hustle and bustle that came along with her city life. “I love that being in the city, you’re so spoilt for choice, whether it's the coffee grab in the morning or the breakfast options on the way to work, or the gym class you choose after work.”

As a beauty lover ever since she was able to purchase her very first lipstick and moisturizer aged 13, the now 27-year-old beauty entrepreneur didn’t like being spoilt for choice when it came to beauty products. Despite being a professional the majority of her life (a path that was led by the influence of her teachers and parents), Jacqueline is also a creative and loved Art as a young girl. Growing up, she would visit Selfridges and the Harrods beauty hall to marvel over the beautiful display of products, as she couldn’t afford to buy any at the time.

She would try the products that she could and would question the sales assistants to gain further knowledge on others. The budding beauty business owner considers Jacqueline Organic as her creative outlet.