Jordan Mitchell

Jordan is the Co- Founder of Good Culture, an agency rooted in building cultural relevance and visibility for brands and talent. Jordan has over a decade of experience building some of the world's most coveted talent and brands. Having honed her skills working for blue-chip corporate giants, Jordan pivoted seamlessly into the entertainment, lifestyle and fashion realm, using her strength for ideation and strategic execution alongside global profile building. 

An expert negotiator in talent procurement and partnerships, Jordan has worked on projects with The Outnet, Farfetch, John Lewis, H&M, Kate Spade, Belstaff, and L’Oréal Paris. In addition, Jordan has led the communications and strategic rollout for brands including SKIMS, Moet & Chandon, and managing the publicity for clients including Rochelle Humes, Laura Jackson, Lisa Eldridge, Charli Howard, Clara Amfo, Stefflon Don and many more. She is adept in road mapping long term strategy, brand extensions, partnerships and IP development for her clients.

Jordan is a notable voice within the industry addressing topical subject matters and using her platform to write for publications including Stella and Grazia, covering topics from diversity and equality to motherhood and careers