Daniel Lee, Burberry’s New Chief Designer Made His Debut at London Fashion Week
Words Phadria Prendergast
Held in a tent in Kennington Park complete with hot chocolate, thick blankets for the seats and hot water bottles for the FROW, the much-anticipated collection which boasted plaid, fur, roses, ducks and COLOUR (something the brand steered far from under its previous creative successors, namely Tisci), marked Lee’s debut as chief creative officer at Burberry and was attended by a diverse array of British stars from actor Jason Statham to rapper Stormzy.
With the British brand said to have fallen into a rut, with a slump in sales and consumers not entirely understanding what the brand stood for under Tisci, the pressure was certainly on for Lee to deliver.
Did Lee disappoint? You decide. Our favourites from the collection below.
