Michelle Jenmi

Michelle Jenmi is the founder and formulator of Ataji Hair Care, the all natural, handmade, afro hair care range helping women to achieve soft, manageable hair. Exclusive of any unnecessary, harsh or heavy chemicals, all Ataji Hair Care products are safety accessed and tested. Jenmi, who was frustrated with the lack of hair products that were available for both herself and her kids, also lived outside of London, United Kingdom, which made it increasingly harder to get hold of products that would do half the job.

The supermarkets just did not have what she was looking for. She couldn’t walk into her local Sainsburys and pick up a bottle of shampoo and conditioner. Like many other natural hair enthusiasts who want to know what to do next, Jenmi’s starting point was YouTube videos. She found that the more knowledge she acquired in haircare, the more questions she had. The content she needed wasn’t available on YouTube, so she decided to undertake a diploma in skincare formulation where she learnt how to formulate. Following her first diploma, she then undertook another diploma in natural hair care formulation. Here, her education continued with hair butters, shampoos, conditioners, and everything in between, not to mention the importance of essential oils.