Pharrell Williams is Officially Louis Vuitton’s Men’s Creative Director 

Words Phadria Prendergast 

After over a year of playing guess the creative director — Louis Vuitton’s seemingly never-ending quest to find the next unicorn CD, which included names like Martine Rose, Samuel Ross, Grace Wales Bonner, Mike Amiri and Jonathan Anderson, Louis Vuitton has ended its search and any speculation as they confirm master creative Pharrell Williams, as its new creative director via Instagram and though no one saw it coming, it makes complete sense. 

Louis Vuitton has been without a creative director since November 2021, after the untimely passing of Virgil Abloh. Abloh, alongside Balmain CEO Olivier Rousteing, had been the first and only black designers at the helm of a leading luxury fashion house. Now, Williams is next up which further solidifies the era of the celebrity fashion designer/creative director, but the singer, songwriter, producer and designer is no newbie.  

In 2004, he collaborated with then-Vuitton creative director Marc Jacobs, alongside brands like Tiffany & Co., Chanel and Moncler. Williams is set to reveal a new collection with the luxury outerwear brand Moncler on Friday in London. Aside from his collaborations and of course his very own streetwear label Billionaire Boys Club, Pharrell has honed a style that is truly his own and for that reason, he has become one of the most recognised trend-makers. 

"I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men's Creative Director,” LV’s new chairman and CEO Pietro Beccari commented. “His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter,” the ex-Dior creative director continued.

Williams’s first collection will show at Men’s Fashion Week in Paris next June.