Victoria Prew
Co-founder & CEO of HURR
Victoria Prew is the young entrepreneur sphere-heading the rental space within the United Kingdom. A former chartered surveyor, she founded HURR allowing women everywhere to monetise on their wardrobes and likewise, rent new pieces from the wardrobe of others.
Headquartered in London, HURR Collective aims to address an underserved market of women who want access to the latest trends, without the commitment of purchase.
Prew is the first to tap into the growing market, spearheading rental fashion and shifts in millennial behaviour. The entrepreneur identified an opportunity born from two complementary movements: the rise of sustainable fashion and the rental revolution.
The website showcases an unlimited ‘virtual wardrobe’ for luxury rentals, including curated edits, the latest trend pieces and celebrity wardrobes. HURR carries over £1 million+ of inventory and is showing no signs of slowing down.
Partnerships with Eco-Age and TRAID are putting HURR on the map as a pioneer of the fashion tech sector.
