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Words by Shemaiah Heckman
The $532 billion dollar industry is rapidly transforming, especially with the rise of social media and the digital age. We gear up for an exciting and refreshing year for beauty with many brands set to launch their most innovative, sustainable and visionary products yet. With some trends that would've been previously considered ‘taboo’, how are they being marketed and re-introduced to the beauty industry? This year, think inclusivity, influence, creativity and controversy as we look at the WOTC Mag choice for the 10 beauty trends dominating SS20.
01 Beauty & Mental Health: Conversations
Shutterstock02 Light Brows
Shutterstock03 Mobile Beauty: At Home Pampering
Shutterstock04 Royal Waves
Shutterstock05 Matte is Back
Shutterstock06 Male Beauty Boom
Shutterstock07 The Fine Details
Shutterstock08 Plain & Simple
Shutterstock09 Painted Hair
Shutterstock10 The 90's Summer Glow
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