It's in the genes
It’s in the GENES..
Words Amie Elizabeth White
As this issue is all about Fashion Families, it seems only fitting that we do an edit to show you exactly what, where and how you should be investing in your jeans this season. One of the most personal purchases to make, therefore the hardest to perfect, it can take weeks of trying and buying and trying again to find your ideal pair. However, the time spent is a truly worthy investment. As the reigning champions of ‘buy now, wear forever’, good quality denim stands the test of time. Certain styles may come and go, but clever styling will allow just a few staple pairs to go a very long way.
A few tips for investing well…
Consider what you’ll be wearing them for and how you plan to style them. Certain pairs of jeans will be perfect with a pair of heels, but the same pair won’t work with a chunky boot or ballet flats. If possible, take a pair of shoes that are similar to those you’ll pair the jeans with then you can trial them properly.
If you’re buying online, use the height and measurements of the model to understand how the jeans will fit you lengthwise. However, when it comes to waist/fit, be aware that most brands will pin clothing in different areas on models to get the right “look” for the shot, so don’t depend on this for your waist/fit.
Don’t throw (or pull, in this case) yourself into a trend just because it’s trending. Certain styles are big news for a certain time, but your jeans need to feel good for you and flatter you also. There’s no point in wearing ripped, wide jeans or daring to go with a super low rise when you won’t feel good about wearing them, because you won’t have the confidence to pull them off. If you prefer a high rise, then wear a high rise. Like your jeans with no rips? No problem. You do you, and let the jeans do you too.
The stiffer and thicker the denim, the better quality and longevity it will have. Look for a high cotton count plus some elastane, which will give you room for manoeuvre. That being said, if the jeans slip on easily first time, they are more likely to become saggy. Go for a stiffer, slightly tighter fit so that it takes a few months of wearing to get them to contour to your shape.
Don’t worry about what size you have to buy. The numbers on the label are a guidance, not a definitive. Don’t be afraid to size up or down to get the look right.
Don’t wash your jeans every time you wear them. Give it 5-10 wears, wash on a cold temperature, and never ever tumble dry.
Some of my favourite styles in store right now:
