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Sabinna Rachimova, Founder & Director of SABINNA
Austrian-Russian designer Sabinna Rachimova is an advocate for inclusivity, equal opportunities and leading the way for the next generation. Completely female-led, her brand SABINNA established in 2015, places its customers and the environment at the centre of their business decisions.
For Rachimova, a year has never passed her by quite so quickly. She shared with WOTC, thoughts of feeling as though so many things were happening to her at once. “Everywhere I look there is change. Some of it is good, some of it worrying or frightening. We live in times of a turning point, one where mindsets are shifted, rules rewritten and justice demanded.” She is ready to charge into 2021 carrying all the life lessons she has picked up from the challenges of 2020.
“For 2021, #IPLEDGE to continue my entrepreneurial journey and use my knowledge and experience to help women find their voice and belonging within this complex industry. As an immigrant woman, I know how important it is to create safe spaces for other women to be able to claim their own space, to speak their own truth. I want to use the opportunities I get and pass on the mic where possible. For me personally, #IPLEDGE to finally find a balance between the different areas that I work in. I am not only a business owner but also a lecturer, consultant and public speaker - I love all of these jobs but I often find it hard to say ‘no’ to projects even at times where my calendar is exploding. I want to find a healthy approach between supporting others and sharing my expertise but also being paid fairly for the work that I do - something that a lot of women, especially in the fashion industry, struggle with.”