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Beauty Product or Service of the Year Nominees
Joy Adenuga
Joy Adenuga is a multi-award winning, London-based Makeup Artist, Beauty Expert and Educator, honing in on over a decade in the industry, renowned for being a ‘melanin specialist.’ She has worked on global advertising campaigns for Google, Cantu Beauty, Kelloggs, Unilever, Lisa Eldridge Beauty, BBC and more, to hosting teaching Events with brands like Tom Ford, Bobbi Brown, Smashbox Cosmetics (to name a few), to transforming brides on their special day, alongside extensive media coverage. She has also sat as a jury member at the BAFTAS for Makeup & Hair Design 2019/2021, and as a judge at both The ASOS Beauty Awards and The Wedding Industry Awards.
"Makeup to me isn't about covering up so-called imperfections and pretending to be someone you're not. It's about self-expression. It's where science meets art. Its freedom to enhance natural beauty and design something that can never be replicated again as it's perfect for that special moment, that picture, that campaign.
Clients will always feel in safe hands because of the customer service I like to offer. There is a trust that goes with a person submitting their face for me to work on so I always apply my best techniques on their canvas as a way of saying thank you.
Over 12 years in the industry has allowed me to meet thousands of people, teach hundreds of students and work across Commercial/Advertising, Celebrity, Editorials, Bridals and more. I have grown in my skills and developed new techniques which I’m super excited to share whenever I get the opportunity.
I love what I do because I help people find their inner confidence. Helping them see their beauty that already exists and bringing that confidence out. This is what drives me and motivates me everyday. It's cheesy, I know, but I'm lucky enough that I can continue spreading that Joy.
Nails & Brows Mayfair
Nails & Brows Mayfair is the first, luxury concept nail and brow beauty boutique in London, offering both service and expertise. The boutique offers a bespoke, expert approach that promotes natural beauty and individual style.
Since opening in 2014, the founder, Sherrille Riley, hand-picked an extensive team of highly qualified beauty experts, put them through her beauty-boot camp training allowing clients to enjoy an in-depth consultation and expert results. Riley’s expertise has ensured that Nails & Brows has become the go-to beauty destination for Royalty, A list celebrities and the international fashion crowd.
With one floor dedicated entirely to manicures and pedicures and another to brows, waxing and lashes as well as a great collection of beauty edit brow products.
Ruuby App
Ruuby is London's first digital beauty concierge, offering five star beauty services to private clients, corporates, hotel groups, and luxury concierge services. Calling on our network of over 600 professionally vetted, experienced beauty providers, we deliver consistently high-quality beauty services to our clients. Services can be booked at the home, office, or hotel, and we also cater to large events, weddings, and VIPs. Founded by Venetia Archer who launched Ruuby in 2015 after struggling to find a method of booking beauty services conveniently around her busy schedule. A graduate of the University of Cambridge, Venetia began her career in the field of East African geo-politics, before making the shift to beauty-tech entrepreneur.