Page 54
Beauty Product or Service of the Year Winner: Heather McDowall
Founder of Niche Brow Bar and Niche Brow Co, Heather McDowall refers to herself as the fairy godmother of brows, after entering the beauty industry in 2014. She had always envisioned becoming a makeup artist but initially, did not take any steps towards pursuing her dream as it was not viewed as a serious career at the time.
“I've been doing brows since 2016 and after I started doing them, I realised that it was more for me than makeup. I just found that I had a really natural flair for it. At that time as well, I was going through a really bad stage with my [own] brows. I was trying to figure out how to solve a problem of how to get my brows back and, so although it was a professional journey, it was also an issue that I was dealing with, that I was trying to solve. It worked hand in hand and it just grew from there. I built up a really good clientele, and was achieving really good results for people. It just became my passion.”
“I had always wanted to bring out my own products. I specialize in corrective work and I work with people over a period of time, trying to get their brows to grow back and I always recommended that they use a growth serum at home. So it really made sense for me to bring out my own, so that I could provide my clients with something that was going to speed up their journey and enhance their experience.”