Inside Irene Forte’s New Beauty Launch

Irene Forte, daughter of English hotelier Sir Rocco Forte, is fast carving her own name in the world of beauty and wellness, quickly transitioning from hotel heiress to businesswoman.

On Thursday 18th November, she launched the new Irene Forte Skincare product line at the swanky Brown’s Hotel in Mayfair London.

An intimate breakfast with some of beauty's most sought after journalists and storytellers, Forte spoke for just under 10 minutes, first talking about the brand's journey, then deciphering each new addition. “For a business that my father really didn’t want me to do, and thought was a stupid side project, [he] has now agreed to rebrand a number of the newest spa concepts that I created for Rocco Forte Spas, as Irene Forte Spas,” she told the room playfully, sending them into laughter. The first is set to open in January 2022, in the beautiful city of Rome, at Hotel de la Ville.

Looking as effortless as ever, Forte stunned in a khaki two-piece suit, which matched perfectly with the brand’s signature packaging and the room’s decor.

Forte is also doing her part for the environment, introducing refillable packing and a partnership with waste management company First Mile, who will dispose of the brand’s waste.

Nourishing Pomegranate Hand Cream Replenishing and protecting dry hands

Regenerating Olive Eve Cream

Reducing the appearance of fine lines, dehydration and dark circles

Shop Irene Forte Skincare at ireneforteskincare.co.uk, Liberty, Net-a-Porter, Flannels.