LVMH Prize Cancelled & Prize Money to be Shared by Contestants Equally

Words Bethany Boyo

If you ever thought that we lived in a selfish world, the pandemic has begun to prove you wrong. In the midst of a global crisis many have demonstrated compassion and selflessness. Giving has become the new order for many. Content Creator & Editor Bethany Boyo explains how.

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The global change in behavioural characteristics is being led by none other than the fashion industry, an industry usually categorised as individualistic, self-serving and sometimes cutthroat. In an industry where it would seem that image is all that matters - top fashion houses are changing the narrative.

Shutterstock: Geneva, Switzerland, FENDI fashion store

Fashion Maison’s have been donating countless amounts of funding and aid since the pandemic began. From medical equipment to whole hospital wards for countries stricken by the pandemic such as Italy, the fashion industry has begun looking out for those in need. 

Shutterstock: quarantined house display in Italy, the rainbow flag with the words "everything will be fine".

LVMH’s renowned prize spanning years and years was set up to help emerging designers find their feet in the industry. Among those who have received the prize are Japanese brand Doublet, Wales Bonner, Jacquemus and many more. This year the Prize takes on a new form - changing and adapting with the times. Though the competition was cancelled, all the finalists will receive an equal portion of the prize money, which will be divided amongst them. LVMH have gone to the extent to provide funding for past winners of the competition during these uncertain times. The fund will be supplemented by the 2020 Karl Lagerfeld Prize allocation.

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Who said fashion couldn’t change the world? The industry is steadily proving that it can!

Bethany Boyo - Content Creator & Editor