The Fashion Issue: 100 Fashion Wardrobes
In today’s ‘creator economy,’ social media influencers, content creators and bloggers largely set the tone for what’s hot and what’s not, as the tastemakers within the reigns of the multi-billion-pound industry. Every fashion-forward individual with a smartphone and somewhat of a platform now has the potential to jumpstart the next viral trend with just a quick video or photo of their outfit, thanks to platforms like TikTok and Instagram. Companies are now partnering with the right trendsetting creators and brand ambassadors, who are the new billboards, take this month’s cover girl Claire Henderson, founder of Oh Polly who made Love Island UK’s season 8 winner Ekin-Su Cülcüloğlu, the brand’s first-ever ambassador. Editor-in-Chief caught up with Claire after over a year of trying to pinpoint the perfect time to interview her. She instantly knew she had to make her a cover girl from the moment she heard her story back in 2020, whilst putting together the Power Issue.
In today’s ‘creator economy,’ social media influencers, content creators and bloggers largely set the tone for what’s hot and what’s not, as the tastemakers within the reigns of the multi-billion-pound industry. Every fashion-forward individual with a smartphone and somewhat of a platform now has the potential to jumpstart the next viral trend with just a quick video or photo of their outfit, thanks to platforms like TikTok and Instagram. Companies are now partnering with the right trendsetting creators and brand ambassadors, who are the new billboards, take this month’s cover girl Claire Henderson, founder of Oh Polly who made Love Island UK’s season 8 winner Ekin-Su Cülcüloğlu, the brand’s first-ever ambassador. Editor-in-Chief caught up with Claire after over a year of trying to pinpoint the perfect time to interview her. She instantly knew she had to make her a cover girl from the moment she heard her story back in 2020, whilst putting together the Power Issue.
In today’s ‘creator economy,’ social media influencers, content creators and bloggers largely set the tone for what’s hot and what’s not, as the tastemakers within the reigns of the multi-billion-pound industry. Every fashion-forward individual with a smartphone and somewhat of a platform now has the potential to jumpstart the next viral trend with just a quick video or photo of their outfit, thanks to platforms like TikTok and Instagram. Companies are now partnering with the right trendsetting creators and brand ambassadors, who are the new billboards, take this month’s cover girl Claire Henderson, founder of Oh Polly who made Love Island UK’s season 8 winner Ekin-Su Cülcüloğlu, the brand’s first-ever ambassador. Editor-in-Chief caught up with Claire after over a year of trying to pinpoint the perfect time to interview her. She instantly knew she had to make her a cover girl from the moment she heard her story back in 2020, whilst putting together the Power Issue.